Successful Conclusion! Jiahe Food Shines at HOTELEX Shanghai 2025 with Diverse Products, Looking Forward to Our Next Meeting!

On April 2, the 33rd HOTELEX Shanghai International Hotel & Catering Exhibition successfully concluded at the National Exhibition and Convention Center (West Shanghai Hongqiao). With the theme of 20 Years of Focus on Tea Beverages, Leader of Healthy Tea Drinks, Jiahe Food showcased numerous innovative products and solutions, conducted in-depth communications with global catering industry practitioners, and reaped abundant achievements.

As a leading manufacturer of innovative food and food ingredients in the industry, Jiahe Food is always committed to providing healthy, green and sustainable raw materials as well as integrated solutions for consumers.

Let’s take a look at the wonderful highlights of Jiahe Food at this exhibition!

Diversified Product Portfolio, Reshaping New Beverage Ecosystem

Jiahe Food brought a powerful lineup of star products to the exhibition, including Kalima rice milk, cow milk and tea extract series; SupOat organic oat milk and rich oat milk; as well as Golden Cat IIAC Platinum Award coffee beans, cold brew coffee liquid and 20x concentrated coffee liquid. The booth attracted numerous visitors for exchanges with a lively on-site atmosphere.

Among them, two new products — Kalima Rice Milk and Kalima Tea Extract — became the highlights of the exhibition. Adopting targeted enzymatic hydrolysis technology, Kalima Rice Milk restores the natural sweet taste of rice. As a low-burden plant-based ingredient, it delivers a silky and smooth taste when paired with coffee, leaving a long-lasting pleasant aftertaste.

Kalima Tea Extract covers six flavors including Jasmine Maofeng, Green Tangerine Pu’er, Jasmine Tea and Da Hong Pao. Adopting low-temperature cold extraction to preserve tea aroma, the ready-to-use liquid greatly improves beverage preparation efficiency, providing high-efficiency fast-turnover solutions for new tea beverage and light catering businesses.

An exclusive experience zone for Ledian Milk Tea was set up on site. With tea series, plant-based milk series and dairy milk series, we launched a variety of one-stop beverage solutions covering raw materials and formulas, which were highly popular among visitors who gave positive feedback after tasting.

Thrilling Interactions in Coffee Zone with Booming Popularity

The coffee zone also featured abundant highlights. Golden Cat displayed IIAC Platinum Award coffee beans and premium coffee beans to demonstrate superior quality from the source. Meanwhile, ready-to-use products such as 20x concentrated coffee liquid and flavored coffee liquid meet consumers’ demand for convenient coffee in fast-paced life, bringing more possibilities for coffee beverage innovation.

During the exhibition, Golden Cat launched an eco-friendly interactive campaign named Take a Cup of Spring. Participants could win gifts by posting related notes on Xiaohongshu. Our staff also shared practical guidelines on coffee grounds recycling on site, spreading the green concept of “From Seed to Cup, and Beyond to Circular Life”.

In addition, Golden Cat held live broadcasts on its official Douyin account, where hosts recommended best-selling products including 20x concentrated coffee liquid, mini-can freeze-dried coffee powder and flavored coffee liquid, further enhancing brand influence.

Empowered by Professional Services, Deeply Connected with the Market

Our enthusiastic staff communicated in depth with every visitor through product tasting and business negotiation, actively seeking in-depth cooperation with all partners.

For inquiries from catering practitioners about product application scenarios, we explained product features and blending techniques. In response to coffee shop owners’ demands for differentiated coffee drinks, we shared flavor characteristics of various Golden Cat coffee beans and creative usages of coffee liquid to help them develop signature products.

Our team also introduced Jiahe Food’s strong manufacturing capacity and complete supply chain system to distributors, easing their concerns about stable product supply and marketing support, and strengthening their confidence in cooperation.

At this exhibition, Jiahe Food

empowered its brand image of health and deliciousness

through product innovation, scenario adaptability and professional services.

Moving forward, Jiahe Food will stay true to our original aspiration

and continuously support the high-quality development of the global hotel and catering industry.

See you at our next exhibition!