Publish Date：2025-04-13Views：228
From April 13 to 18, the 5th China International Consumer Products Expo (Hainan Expo) was grandly held in Hainan. Under the theme of Sharing Open Opportunities, Creating a Better Life, the expo gathered over 1,700 consumer enterprises and more than 4,100 brands from 71 countries and regions across the globe, presenting forward-looking technologies and prevailing trends in the global consumer goods industry.
As a vital part of Jiahe Food’s global layout, Jingmao International Pte. Ltd. Singapore made its debut at the Hainan Expo as a member of the Singapore delegation for the first time. Its high-end wellness brand LIFEBOOST brought a series of innovative products to the exhibition, demonstrating its technological philosophy of Cellular Energy, Revitalizing Life Power to global exhibitors, and signaling its firm commitment to deepening development in the Chinese market.
Leading Global Wellness Trends: LIFEBOOST Pioneers Cellular Nutrition Sector
At the Global Featured Consumption Zone (Hall 4) of the expo, Jingmao Singapore built an immersive booth themed Healthy Nanyang, Innovative Sharing. It highlighted three core product lines of LIFEBOOST, including organ nourishing series, NMN series, and anti-aging series, while providing professional cross-border commodity sales solutions for exhibitors.
Backed by Jingmao Singapore’s robust R&D strength and global supply chain, LIFEBOOST focuses on cellular-level nutritional supplementation, redefining the health value of nutritional products and delivering scientifically rigorous, high-efficiency, premium dietary supplements for consumers.
Since entering the Chinese market in 2023, LIFEBOOST has achieved rapid growth on cross-border e-commerce channels relying on its positioning of scientific formulas for targeted consumer groups. During this Hainan Expo, the brand also launched corresponding promotional campaigns on major e-commerce platforms including JD.com, Tmall and Douyin.
Throughout the exhibition, comprehensive product displays, brand concept sharing and professional health consultation sessions attracted numerous purchasers and consumers to learn about the brand.
Riding on Hainan Free Trade Port: Building Dual-Driven Ecosystem of R&D and Channels
“In recent years, China’s per capita health expenditure has maintained double-digit growth. People have shifted from passive medical treatment to active health prevention, making functional health supplements and personalized nutrition solutions rapidly emerging rigid demands,” said Qi Xuri, person in charge of Jingmao Singapore.
At present, the institutional innovations of Hainan Free Trade Port, including zero tariffs and simplified approval procedures, have greatly improved the customs clearance efficiency of imported health products, creating unprecedented opportunities for Singapore brands to enter China. In an interview, Qi Xuri stated that China boasts the world’s largest clinical trial database, mature live-stream e-commerce ecosystem, and consumer groups adept at integrating traditional wisdom with modern technology. Leveraging the Hainan Expo platform, Jingmao Singapore will further expand its inland market layout with advantages including GMP-certified clean production workshops, multiple international accreditations and rich cross-border cooperation experience.
During the expo, the LIFEBOOST booth served not only as a window for Singapore to showcase health technology, but also a cross-border cooperation resource hub. Looking ahead, Jingmao Singapore will carry out in-depth cooperation with Chinese enterprises, research institutions and e-commerce platforms to better adapt to local market demands and accelerate product innovation and response efficiency. Meanwhile, following the global upgrading of the health industry, the company will provide customized wellness solutions for diverse consumer groups, and inject new momentum into the global health cause through technological iteration and business model innovation.