Publish Date：2024-10-23Views：431
From October 23 to 27, the 9th Lujiazui Coffee Festival 2024 arrived as promised. More than 260 selected brands from over 70 cities across the globe and over 20 world-renowned professionals in the coffee industry assembled at Lujiazui Central Green, presenting an annual grand coffee feast.
Golden Cat Coffee, a brand under Jiahe Food, met with coffee lovers once again at the event. At the booth, Golden Cat Coffee brought consumer-favorite products including coffee concentrate liquid and roasted coffee beans. It also launched two limited-edition signature drinks — Bamboo Fragrant Glutinous Rice and Four Melodies Floral Blend for on-site tasting. The newly upgraded 20x coffee concentrate also made its debut at the festival, gaining immense popularity among coffee enthusiasts.
1. Free Limited Signature Drinks & Charity Initiatives Spreading Warmth
At this year’s Lujiazui Coffee Festival, Golden Cat Coffee launched two creative limited signature drinks, namely Bamboo Fragrant Glutinous Rice and Four Melodies Floral Blend, bringing surprising and innovative tasting experiences for coffee lovers. The brand also collaborated with Miaoxiang Garden to launch a co-branded charity drink — Paw Paw Coffee. All proceeds from this drink will be fully donated to stray animal rescue programs. Notably, visitors could enjoy free tastings of limited drinks and participate in the pet welfare charity campaign. They could also obtain capsule game tokens by following the official WeChat accounts of Golden Cat Coffee and Jiahe Food, as well as the official Golden Cat flagship store on Douyin, to spin the capsule machine for exclusive surprises.
2. Influencer Check-ins & Professional Coffee Sharing Captivate the Audience
Coffee influencers from Douyin, Xiaohongshu and other platforms visited the Golden Cat Coffee booth one after another, savoring the rich aroma of Golden Cat products and experiencing the vibrant atmosphere on site.
Meanwhile, Zhang Shiwei, the all-round champion of the 2023 National Professional Barista Skills Competition, and Liu Qiang, China champion of the 2023 World Latte Art Championship, joined live-stream interactions. Their professional coffee knowledge sharing immediately attracted large crowds of onlookers. The event not only offered delightful tastings and visual enjoyment for on-site visitors, but also delivered the lively festival atmosphere to online audiences via official live broadcasts.
3. Fully Upgraded Products with Patented Technology Preserving Natural Coffee Aroma
Golden Cat Coffee’s fully upgraded 20x coffee concentrate made its debut with a brand-new appearance at this festival. With its exquisite taste and refined packaging design, it attracted extensive attention and purchases from exhibitors. The upgraded product is made entirely from Arabica coffee beans, extracted with soda water. Adopting Germany GEA extraction equipment and patented aroma-locking technology, the whole production process from coffee bean to concentrate only takes 0.5 hours to lock in freshness rapidly. Electronic nose tests show its aroma is twice that of traditional products, with a richer natural roasted dark chocolate flavor. It is zero sugar, zero fat, with a clean ingredient list and no artificial flavors added.
To bring consumers a more convenient experience, the product packaging has also been optimized to be smaller and more portable. Its unique double tear-opening design is practical: the small opening allows easy squeezing for latte art mixing, while the large opening enables quick pouring. In addition, the new L-shaped packaging is pressure-resistant, safe and leak-proof. It can be easily carried in pockets or bags without leakage, turning each coffee stick into a mini portable café and enabling convenient “coffee freedom” anytime, anywhere. Furthermore, the coffee concentrate dissolves instantly and works perfectly for both hot and cold brewing. Its versatile adaptability also supports diverse creative coffee blending, providing cost-effective choices for all coffee lovers.
Golden Cat Coffee’s remarkable performance at the 9th Lujiazui Coffee Festival demonstrates its professional strength and innovative exploration in the coffee industry. A series of on-site activities has expanded brand influence among diverse consumer groups, especially young people, and accumulated broad user assets for Golden Cat to lead new coffee consumption trends in the future.