Publish Date：2025-11-28Views：80
From November 26 to 28, the 2025 All Food Business Conference (AFBC) & 10th China Fine Food, Wine & Spirits Exhibition, guided by the China General Chamber of Commerce, specially supported by the China National Trade Promotion Association for Ethnic Groups, and hosted by Huatang Yunshang, was successfully held at Zhengzhou International Convention and Exhibition Center. Thousands of leading enterprises and tens of thousands of industry professionals attended the event to explore industrial trends and upcoming development opportunities.
Jiahe Food (COGRAIN) delivered an outstanding performance at the conference. The company grandly launched new products under the SupOat series, and won numerous prestigious industrial awards for its premium product quality and innovative capabilities. 
New Product Launch: Focus on Clean Label & Expand Gifting Scenarios
During the exhibition, Jiahe Food officially released new SupOat products: Organic Oat Milk (Gift Box) and Organic Walnut Milk (Gift Box). While covering diverse consumption scenarios including breakfast, sports and afternoon tea, the new products target the high-end gifting market, aiming to integrate SupOat deeper into consumers’ healthy daily life. Both products feature the Clean Label concept with extremely concise ingredient lists, perfectly catering to the market’s pursuit of transparent ingredients and natural, healthy formulations.
At the press conference, Director Yang from the Brand Marketing Center elaborated on the strategic development of the SupOat flagship product. A certification awarding ceremony followed: SupOat Organic Oat Milk was certified as China’s No.1 Best-Selling Organic Oat Milk Nationwide, marking a pivotal milestone in Jiahe Food’s strategic transformation from B2B to B2C business.
Quality-Oriented: Full-Chain 5A Quality Control System
Jiahe Food is committed to establishing a stringent end-to-end quality control system, and manufactures premium oat milk in accordance with the 5A standard. For seed selection, the company carefully chooses native naked oats from 69 global oat varieties, exclusively cultivated in the high-quality Wulanchabu production belt at 41°N latitude and 1,100m altitude. On the R&D side, Jiahe built an innovation center with the China National Academy of Food and Agriculture, breaking through biological enzymatic hydrolysis technology. With its proprietary triple flavor-locking process — enzymatic hydrolysis + emulsification + ultra-high temperature (UHT) instant sterilization — the products achieve mellow texture and delicate natural oat aroma. The company has built a full organic ecosystem covering organic environment, planting, raw materials and production, and implements a unique traceability code for each product to ensure full life-cycle traceability.
Boasting outstanding product strength and immersive interactive experience, the SupOat booth attracted numerous distributors for consultation and on-site visits throughout the exhibition.
Industry Dialogue: Navigating Industrial Cycles & Sharing Development Insights
At the keynote forum themed Ride Through Cycles, Create New Prosperity, Liu Xinrong, Chairman of Jiahe Food, attended as a distinguished guest. Based on years of industrial operation experience, he shared full-chain insights covering raw material R&D, supply chain optimization and market layout, focusing on three core topics: high-quality development pathways of food and beverage industry, breakthrough strategies amid industrial cycle fluctuations, and core logic of enterprise value upgrading.
Drawing on frontline manufacturing practices and forward-looking industrial forecasts, he analyzed current challenges including rising costs and evolving consumer demands, and proposed feasible, innovative solutions. His in-depth, practical sharing provided valuable operational guidance for industry peers to overcome cyclical challenges and achieve high-quality growth.
Glorious Achievements: Multiple Awards Solidify Industrial Benchmark Status
During the conference, Jiahe Food claimed a series of heavyweight industrial honors: Chairman Liu Xinrong was awarded Outstanding Leader of China Food Industry for 14th Five-Year Plan High-Quality Development; Flagship product SupOat Organic Oat Milk won Category Champion of China Food Industry for 14th Five-Year Plan High-Quality Development; The SupOat brand was honored as 2025 Recommended Brand of China Food Industry. These awards fully recognize Jiahe Food’s comprehensive strength, product innovation and brand value, further consolidating its benchmark position in the global plant-based beverage sector.
AFBC provided a high-end exchange platform for the whole industry. Through new product launches, full-chain quality display and executive sharing, Jiahe Food fully showcased its innovation capacity and brand competitiveness. Moving forward, the company will keep deepening in the plant-based track, continuously upgrade products and brands, and inject new momentum into industrial development.